HEB carts out new home decor and furniture at one Austin-area store

Milk, bread, eggs … accent chair? Beginning this month, HEB shoppers in New Braunfels can pick up home goods and furniture along with their groceries.

On July 14, the San Antonio-based grocer announced the launch of two home decor lines under the new Home by HEB department. The two new brands — Haven + Key and Texas Proud — promise “hundreds of items” for shoppers, according to a release, including “timeless woven textiles, inspiring décor, and versatile furniture and accent pieces.”

Each line has its own distinct style. With its modern, sleek aesthetic, Haven + Key rivals Target’s Hearth & Hand with Magnolia, the smash-hit product line the mega-retailer developed with Joanna and Chip Gaines. Midcentury-inspired leather chairs, blond wood accents, gold-trimmed mirrors and objects d’art, and neutral pillows are just a handful of the home goods ready for browsing.

Texas Proud is just that: goods designed to remind us

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Home by HEB Department is bringing decor items to Texas store

HEB recently opened its first Home by HEB Department in San Antonio at a store on the far North Side.

The grocer’s location at US 281 and Evans Road is one of five that will include a department for two new product lines — Haven + Key and Texas Proud. The other locations are in Brownsville, Burleson and Corpus Christi. The first Home by HEB space opened in April in New Braunfels.

According to an HEB news release, more stores are being renovated to house the new home department, anticipating 25 stores will have one by the end of the year.

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The space at the San Antonio location is over 2,500-square feet and has 500 home decor items, including “timeless woven textiles, inspiring decor and versatile furniture and accent pieces,” per the release.

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