Digital gift card sales have increased more than 25%, yet fewer than 10% of retailers have the technology to deliver the requisite gifting experiences, transparency, and flexibility
Incisiv announced today the release of its 2nd Annual digital maturity benchmark report, 2022 Gift Card Program Index, sponsored by GiftNow, a Synchrony solution. The report highlights 18 retailers out of 75 benchmarked that offer the most mature gift card program experiences for shoppers, as well as recommendations for retailers to improve digital gift card capabilities.
While some gift card programs have evolved in the past year, legacy technology has limited the ability of many retailers to gain a competitive advantage and deliver customer value. According to Incisiv’s research, 67% of customers prefer instant gifting; however, only 12% of retailers currently offer gift card delivery via text message (SMS).
“The gift card industry is still outpacing the broader retail industry in terms