Tractor Supply Appeals to Women with New Martha Stewart Collab

Over the decades, DIY maven Martha Stewart has traveled pretty far afield with her collaborations, working everyone from Snoop Dogg to Skechers, but her latest partnership with Tractor Supply is bringing Stewart back to her roots (literally) with a new line of branded gardening apparel. 

The rural lifestyle retailer has tapped Stewart to expand its women’s apparel assortment with the debut of the Martha Stewart Garden Apparel line, which was developed in collaboration with Marquee Brands (which owns the Martha Stewart IP) and French Dressing Jeans Inc.

“Women’s apparel continues to be an important product category for us at Tractor Supply, especially when it comes to gardening,” said Seth Estep, Chief Merchandising Officer at Tractor Supply in a statement. “This launch with Martha Stewart is the perfect way for us to bring fashion and function to our gardening customers, with great new styles and products our customers can’t

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Tractor Supply Company and Martha Stewart Welcome Spring With Launch of Garden Apparel Line

Martha Stewart in the garden chore jacket, convertible overalls and peony long sleeve T-shirt now available at Tractor Supply. (Photo: Business Wire)

Martha Stewart in the garden chore jacket, convertible overalls and peony long sleeve T-shirt now available at Tractor Supply. (Photo: Business Wire)

Rural retailer adds to spring product line-up with launch in 50 stores and online

BRENTWOOD, Tenn., March 25, 2024–(BUSINESS WIRE)–Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, announced today it is expanding its apparel offerings for women with the launch of the Martha Stewart Garden Apparel Line in collaboration with Martha Stewart, Marquee Brands and French Dressing Jeans Inc. The line, which includes eight clothing items, will initially launch exclusively at Tractor Supply beginning the week of March 25th in 50 select stores and online.

“This new line of apparel reflects my passion for gardening and outdoor work, so I am thrilled to share it with consumers,” said Martha Stewart. “With creativity and hard work at the core

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