College dorm rooms are the most transitional spaces many of us will ever live in. After all, students generally move year to year, if not more frequently. Yet, putting effort and cash into designing these spaces is more popular than ever. Blame it on marketing, or peer pressure— this is hardly a fleeting fad.
There’s no brand leading this trend as strongly as Pottery Barn Teen appears to be. While on the surface, it feels off-brand for a company that sells sofas for thousands of dollars to cater to college students, it’s a great way to build loyalty as well as tap a market and generation obsessed with social media.