Waitrose is partnering with garden center retailer Dobbies in a bid to grow its convenience business.
The tie-up will see the supermarket have its own dedicated area at more than 50 of Dobbies’ food halls across the country.
Waitrose will supply the retailer with over 2,000 products, including ready meals, free-from and vegan lines, prepared fruit and vegetables, snacks and store cupboard staples.
Dobbies customers will be able to buy products from the grocer’s value range Essential Waitrose, as well as its premium ranges Waitrose No.1 and Waitrose Duchy Organic.
The first launch will be at the Dobbies garden center in Edinburgh by the end of July, with more locations being added later this year and throughout next year.
These will include around 20 new towns where Waitrose is not currently present, such as Ayr, Chesterfield, Derby and Gloucester.
“Our agreement with Dobbies not only gives us the opportunity to