Adobe Survey Shows Consumers Will Spend Big On Prime Day And Summer Sales

Amazon’s
AMZN
Prime Day sales event, and other summer deals, are expected to entice a majority of consumers to open their wallets and spend, in spite of concerns about inflation and the economy, according to findings in an Adobe
ADBE
Commerce study released today.

Adobe Commerce is predicting that online spending for summer deals likely will be strong because 61% of consumers surveyed in June said they were looking forward to Prime Day and other summer sale events.

Of those who plan to shop for Prime Day and other retail deals, 76% said they will spend more or the same amount as last year, when Prime

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