New Charlottetown home decor store fits every budget

CHARLOTTETOWN, P.E.I. — A new home decor store is coming to uptown Charlottetown.

Tosh Co. Home Store is expected to open at 53 Thompson Dr. early in the new year. Owner Toshia Noye has been an interior decorator for the last five years at Tosh Interiors.

“Having my own store has always been the ultimate dream of mine, (but) I didn’t realize starting the design business would lead into that,” said Noye, adding the connections she made as a decorator have made it possible to open her shop.

The new store will sell rugs, lighting and everything in between – furniture, decor, bedding, draperies, art – “basically everything you would need to furnish and decorate a house,” said Noye.

Going from an interior decorator to a retailer was a big change. As a solo entrepreneur and mom of three, she has hit the pause button on interior decorating until she gets the store up and running.

Toshia Noye examines some floor plans at her store-in-progress, Tosh Co. Home Store, at 53 Thompson Dr. in Charlottetown Dec. 22. The new store is expected to open in early 2022. - Alison Jenkins
Toshia Noye examines some floor plans at her store-in-progress, Tosh Co. Home Store, at 53 Thompson Dr. in Charlottetown Dec. 22. The new store is expected to open in early 2022. – Alison Jenkins
Toshia Noye goes over some plans with site supervisor Rick Perry from Fitzgerald and Snow Ltd. Noye is renovating a space at 53 Thompson Dr. for her home décor store, which is expected to open in early 2022. - Alison Jenkins
Toshia Noye goes over some plans with site supervisor Rick Perry from Fitzgerald and Snow Ltd. Noye is renovating a space at 53 Thompson Dr. for her home décor store, which is expected to open in early 2022. – Alison Jenkins

While she won’t be able to offer full-service interior decorating from behind the counter at Tosh Co. Home Store, her experience is what will make her shop different from big box stores.

“I can very quickly know what works together and what doesn’t, and I hope that would benefit the people coming in here,” she said.

This bunk room was styled by interior decorator Toshia Noye, who is opening a new store, Tosh Co. Home Store, at 53 Thompson Dr. in Charlottetown in early 2022. Brady McCloskey photo. - Contributed
This bunk room was styled by interior decorator Toshia Noye, who is opening a new store, Tosh Co. Home Store, at 53 Thompson Dr. in Charlottetown in early 2022. Brady McCloskey photo. – Contributed
This warm living room was styled by interior decorator Toshia Noye, who is opening a new store, Tosh Co. Home Store, at 53 Thompson Dr. in Charlottetown in early 2022. Toshia Noye photo. - Contributed
This warm living room was styled by interior decorator Toshia Noye, who is opening a new store, Tosh Co. Home Store, at 53 Thompson Dr. in Charlottetown in early 2022. Toshia Noye photo. – Contributed

When she started her decorating business, she quickly found she loved working with a budget, even a small one.

Because of her love of budget and getting a deal, Noye has added what she has called the Heritage Collection to her store inventory – a curated collection of second-hand items that will be available for reasonable prices.

“I just want everyone to come in and feel like it’s the place that they can shop,” said Noye. “I would love to have everything very reasonably priced, but I’m learning with that ‘middle man’- having to work with a wholesaler – that (for) some items that’s just not possible. If I want to carry it, I have to carry it at their pricing, so that’s why I’ve incorporated the Heritage Collection.”

This spacious kitchen was styled by interior decorator Toshia Noye, who is opening a new store, Tosh Co. Home Store, at 53 Thompson Dr. in Charlottetown in early 2022. Danielle Gillian Photography photo. - Contributed
This spacious kitchen was styled by interior decorator Toshia Noye, who is opening a new store, Tosh Co. Home Store, at 53 Thompson Dr. in Charlottetown in early 2022. Danielle Gillian Photography photo. – Contributed
This striking living room was styled by interior decorator Toshia Noye, who is opening a new store, Tosh Co. Home Store, at 53 Thompson Dr. in Charlottetown in early 2022. Brady McCloskey photo. - Contributed
This striking living room was styled by interior decorator Toshia Noye, who is opening a new store, Tosh Co. Home Store, at 53 Thompson Dr. in Charlottetown in early 2022. Brady McCloskey photo. – Contributed

Tips for at home

As a decorator, Noye said a lot of people just needed help getting started. After a two-hour visit, followed up with some ideas, photos and links, they were on their way.

“A lot of people, that’s all they needed was direction and a vision,” she said. “It was just working with what they had. And that’s what I love to do.”

Styled by interior decorator Toshia Noye, who is opening a new store, Tosh Co. Home Store, at 53 Thompson Dr. in Charlottetown in early 2022. Danielle Gillian Photography photo. - Contributed
Styled by interior decorator Toshia Noye, who is opening a new store, Tosh Co. Home Store, at 53 Thompson Dr. in Charlottetown in early 2022. Danielle Gillian Photography photo. – Contributed

SaltWire Network asked Noye for some tips for updating a space that has started to feel tired.

Here’s a list of items to consider swapping out, adding in or moving around:

  • Rugs: “I think rugs can warm up a space, really make it feel homier and warmer and really bring in some colour and texture. That’s a big one that people overlook.”
  • Curtains: “Sometimes those can be budget-friendly – and all you need, really, with some furniture placement and the right rug … to pull a space together.”
  • Flowers: “A nice vase and then even just going out into your garden and getting flowers for your house is a good option, just to bring the outdoors in.”
  • Art: “I’m someone who thinks art should reflect you … that can make such a big statement in a house and kind of speak to who you are. And it doesn’t have to be expensive either; you can do budget art as well.”
  • Paint: “Paint can completely transform a home. Paint colours can definitely age or update a space, and it can be pretty budget-friendly, too.”
  • Treasured (but dated) items: “If that (item) brings you joy, you should feel that when you’re in your house. Maybe there is a different way to use something that’s outdated – paint it, bring new life to it, style it differently. If you love it, I think you should keep it and incorporate it.”
Toshia Noye stands outside the location for her new home decor store, Tosh Co. Home Store, at 53 Thompson Dr. - Alison Jenkins
Toshia Noye stands outside the location for her new home decor store, Tosh Co. Home Store, at 53 Thompson Dr. – Alison Jenkins

Alison Jenkins is a reporter with the SaltWire Network in Prince Edward Island.  

Twitter.com/AlisonEBC

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