HEB recently opened its first Home by HEB Department in San Antonio at a store on the far North Side.
The grocer’s location at US 281 and Evans Road is one of five that will include a department for two new product lines — Haven + Key and Texas Proud. The other locations are in Brownsville, Burleson and Corpus Christi. The first Home by HEB space opened in April in New Braunfels.
According to an HEB news release, more stores are being renovated to house the new home department, anticipating 25 stores will have one by the end of the year.
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The space at the San Antonio location is over 2,500-square feet and has 500 home decor items, including “timeless woven textiles, inspiring decor and versatile furniture and accent pieces,” per the release.
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Haven + Key will feature “modern, signature styles” with “artfully designed” pieces for everyday use. Items are set to include mirrors, candles and toss pillows, as well as kitchen textiles, rugs, throw blankets, and pre-assembled furniture such as accent chairs made of 100 percent leather.
The Texas Proud collection will feature items such as wood and antler art, leather goods, cowhide benches and candles with the “iconic spirit of the Lone Star State.”

The two new lines from HEB will include over 500 home decor items like candles, rugs and blankets.
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Home by HEB departments will vary in size, the grocer said, and layout and product selection will be tailored to each location.
Products will be available for purchase in-store, via curbside pickup and home delivery will be offered at select locations. Customers can use heb.com and the My HEB mobile app to shop and browse the collections only by selecting stores where Home by HEB is available.
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